Be A Tidy Kiwi!
June 24th, 2010 by The BookaBin New Zealand Bin Hire TeamBe a Tidy Kiwi, is a new initiative devised by the region’s councils. It is running as a three year campaign to get us to take personal responsibility for litter in the region. Littering is a major issue for the Auckland area. It makes streets and the environment look bad, costs ratepayers millions of dollars every year and pollutes waterways. You, your family and friends are encouraged to pledge to Be Tidy Kiwis as part of the “Come on, in the bin mate” campaign. It’s as simple as making sure you put all your rubbish in the bin and encouraging others to do the same.
When developing the campaign it was found that some of the things that influence people to litter are:
- Cultural and social attitudes
- Infrastructure deficiencies
- The ‘rubbish attracts rubbish’ effect
- Excessive packaging
- A lack of enforcement
The Be a Tidy Kiwi campaign aims to:
- Get people to accept that littering is important and serious
- Make it clear that the cost of littering is to the community, even though someone may clean it up
- Identify ways to motivate people who are lazy or cannot be bothered to dispose of their waste correctly
- Clarify what constitutes litter, highlighting food waste and cigarette butts
- Maximise use of litter bins by designing them well
- Incorporate urban design principles when developing or regenerating public places
- Consider enforcement approaches as part of the implementation plan
- Target special initiatives such as cigarette butt litterers, this group of people have significantly different behavior to others observed
- Target Initiatives that focus at ‘transition’ points, e.g. when getting on buses
- Stress that it is the small, individual pieces of litter that accumulate to cause the litter problem
Keep an eye out for regional and local initiatives and check out the website here: www.beatidykiwi.org.nz
Bin, Rubbish

